Business Leadership

Marketing, sales, operations & acquisitions.

As Business Development Manager at AZ Plumbing & Air Conditioning, Simon owns the growth side of the business — and applies the same operator playbook to every acquisition he underwrites.

Disciplines

Four disciplines, one operating system.

Marketing Leadership

Full-funnel brand, local SEO, paid acquisition, and lifecycle marketing built to compound month over month — not burn cash on vanity metrics.

  • Local search dominance
  • Review flywheel & reputation
  • Paid media with real ROAS
  • Retention & referral loops

Sales & Business Development

Sales systems that turn leads into booked revenue — with CRM discipline, call standards, and partnerships that extend reach beyond paid channels.

  • Call-handling standards
  • CRM & pipeline discipline
  • B2B & referral partnerships
  • Commercial account growth

Operations & Team Leadership

Scaling teams, tightening workflows, and installing the metrics that make growth durable instead of chaotic.

  • KPI dashboards
  • Hiring & onboarding systems
  • Dispatch & scheduling
  • Culture & retention

Acquisitions & Investment Analysis

Underwriting businesses and commercial real estate — from screening and LOI through diligence, closing, and post-close integration.

  • Deal sourcing
  • Financial diligence
  • Creative deal structuring
  • Post-close integration
Business Acquisitions

What Simon looks for in a business.

A clear target profile — and a bias for durable, unsexy, well-loved local businesses.

Business Profile

Home services and adjacent B2B services with $1M–$15M revenue, durable customer bases, and clear marketing or operational upside.

Deal Structures

Cash, seller financing, earn-outs, and installment sales — designed around the seller's tax picture, lifestyle, and legacy.

Post-Close Playbook

A real marketing and sales operating system installed from day one, so growth compounds instead of stalling.

Process

How an acquisition moves.

  1. 01

    Introduction

    A confidential conversation to understand the seller's goals and timeline.

  2. 02

    Underwriting

    Financials, customer base, team, and market — reviewed with an operator's eye.

  3. 03

    LOI & Diligence

    A clean, actionable letter of intent followed by structured diligence.

  4. 04

    Close & Integrate

    Funded, closed, and set up for a smooth transition on day one.

Ready to discuss an opportunity?